Website Promotion

Your website is up and running. What next! How do you get visitors to your site!

It feels good when your business is first launched on the net. But really the work has just begun. You will need to allocate time and resources to make your site visible to the rest of the world.

To get visitors coming to your website, they must first know of its existence. You could directly contact large numbers of prospective visitors by email but this would be time consuming and your emails would be regarded as spam.

The accepted method is to procure or exchange links from other sites to give search engines the impression your site is important.

links

A link is an abbreviated term for the word hyperlink. Hyperlinks are how you get to other places on the web or to another page in your own site. For example, the last two words in this sentence link to one of our websites - Pacific Starlight.

Links are also the way search engines find all the pages on your site and store them.

Search engines rate the importance of your site to the number of other sites than have hyperlinks pointing to your site. Each search engine rates your site with an arbitrary figure called a Page Rank . It uses this figure to determine how soon your should be listed when other sites also have the same key words (or word sequences you hope are unique to your site).

Persuading existing websites with high page ranks to link to your site is essential if you want visitor traffic.

the linking process

To help you promote your site we always include an auto-linking mechanism with your site. This will allow anyone visiting your site, that has their own website, to swap links without requiring your intervention. The mechanism also lets you manage linking quickly and simply.

The linking, or resources, page for this site is here. If you have your own website, just click on the Submit Website link at the bottom of the page.

The main techniques website owners, or webmasters, use to acquire link exchanges are:

Let webmasters use your site mechanisms to exchange links.	This is a slow way to build links unless you can email suitable sites and invite them to use your mechanism.
You can link to another website then email them asking they link to you.	This works well unless the other site does not have the mechanisms or capabilities to add your link.
You subscribe to a link exchange program.	These programs put you in the same place as other webmasters wishing to exchange links. The process also checks and monitors the links are kept in place.

The whole linking process is fully explained and we are quite happy to spend time with clients helping them set up their linking processes.

contact us

If you are interested in having us build you a website and an associated promotion system please email us here

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